Buy From Jews! Story of a Viennese store culture

(Mittwoch) (Sonntag)

The rise of department stores in Vienna was part of a pan-European development in the nineteenth century. It is not widely known that many of the founders came from Jewish families and that there was once a garment district in the inner city. The exhibition revives the memory of well-known names like Gerngross, Zwieback, Jacob Rothberger, Braun & Co, Goldman & Salatsch, Jungmann & Neffe, and Knize and their founding families, along with suburban department stores like Wodicka and Dichter. The exhibits tell not only about the families but also about the architecture and setting, the designers, the customers, and the sales personnel, tailors, and window dressers.This store culture was almost completely destroyed by the Shoah. The development of a garment district after 1945 through the return of former inhabitants and new immigrants is a feature of the re-emergence of Vienna’s Jewish community.

Curator: Astrid Peterle

Photo (c) Bildarchiv der Österreichischen Nationalbibliothek

Jüdisches Museum Wien
Dorotheergasse 11
A-1010 Vienna
Österreich
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29.01.2016 - 26.06.2026
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Buy From Jews! Story of a Viennese store culture Jüdisches Museum Wien Main address: Jüdisches Museum Wien Dorotheergasse 11 A-1010 Vienna, Österreich Jüdisches Museum Wien Dorotheergasse 11 A-1010 Vienna, Österreich The rise of department stores in Vienna was part of a pan-European development in the nineteenth century. It is not widely known that many of the founders came from Jewish families and that there was once a garment district in the inner city. The exhibition revives the memory of well-known names like Gerngross, Zwieback, Jacob Rothberger, Braun & Co, Goldman & Salatsch, Jungmann & Neffe, and Knize and their founding families, along with suburban department stores like Wodicka and Dichter. The exhibits tell not only about the families but also about the architecture and setting, the designers, the customers, and the sales personnel, tailors, and window dressers.This store culture was almost completely destroyed by the Shoah. The development of a garment district after 1945 through the return of former inhabitants and new immigrants is a feature of the re-emergence of Vienna’s Jewish community.

Curator: Astrid Peterle

Photo (c) Bildarchiv der Österreichischen Nationalbibliothek
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