Fleeting Beauty

(Thursday) (Monday)

19.11.2015 – 28.02.201619.11.2015 – 28.02.2016In 1928 the Austrian tobacco company made advertising history when it invited renowned artists to help redesign its cigarette packs. The list of participating artists reads like a “Who’s Who” of the art scene at the time. Members of the Secession and the Hagenbund, such as Josef ­Dobrowsky, Anton Faistauer, Oskar Laske, Carry Hauser, Franz von Zülow, Ludwig Heinrich Jungnickl, Albert Paris Güthersloh and Alfred Gerstenbrand, created designs as did artists of the ­Wiener Werkstätte and the Werkbund, including Gabi Lagus Möschl, Mathilde Flögl, Maria Strauss-Likarz and Oswald Haerdtl. It was not only the design of the packets but also the introduction of new brands that was to signal an opening towards Modernism. The brand Jam as well as another brand named after a contemporary jazz opera by Ernst Krenek are a testament to the enthusiasm for all things American at the time. The Asta variety was the first cigarette with a red silk tip designed especially for sophisticated ladies. The results of this competition to estheticize an everyday product not only reflect that era’s zeitgeist but also enter into an exciting dialogue with art of the interwar period from the collection of the Leopold Museum.Back

Selection of further exhibitions in: Austria

28.06.2019 - 20.10.2019
Kunsthaus Graz - Universalmuseum Joanneum
Lendkai 1
Graz

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02.03.2018 - 01.09.2019
Kunsthistorisches Museum Wien
Maria Theresien-Platz
Vienna

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03.04.2019 - 20.10.2019
Jüdisches Museum Wien
Dorotheergasse 11
Vienna

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07.06.2018 - 15.09.2019
Lentos Kunstmuseum Linz
Ernst-Koref-Promenade 1
Linz

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04.10.2019 - 19.01.2020
Lentos Kunstmuseum Linz
Ernst-Koref-Promenade 1
Linz

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20.09.2019 - 06.01.2020
Albertina Museum Wien
Albertinaplatz 1
Wien

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08.05.2018 - 17.11.2019
06.11.2019 - 08.03.2020
Jüdisches Museum Wien
Dorotheergasse 11
Vienna

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12.03.2019 - 19.01.2020
Kunsthistorisches Museum Wien
Maria Theresien-Platz
Vienna

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29.05.2019 - 12.01.2020
Jüdisches Museum Wien
Dorotheergasse 11
Vienna

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29.01.2016 - 26.06.2026
Albertina Museum Wien
Albertinaplatz 1
Wien

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04.09.2019 - 29.09.2019
Kunsthaus Graz - Universalmuseum Joanneum
Lendkai 1
Graz

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28.06.2018 - 20.10.2019
Kunsthaus Graz - Universalmuseum Joanneum
Lendkai 1
Graz

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09.07.2019 - 14.10.2019
Kunsthaus Graz - Universalmuseum Joanneum
Lendkai 1
Graz

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17.05.2017 - 17.11.2019
Jüdisches Museum Wien
Dorotheergasse 11
Vienna

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03.04.2019 - 20.10.2019
Jüdisches Museum Wien
Dorotheergasse 11
Vienna

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Fleeting Beauty Leopold Museum Main address: Leopold Museum Museumsplatz 1 1070 Vienna, Austria Leopold Museum Museumsplatz 1 1070 Vienna, Austria 19.11.2015 – 28.02.201619.11.2015 – 28.02.2016In 1928 the Austrian tobacco company made advertising history when it invited renowned artists to help redesign its cigarette packs. The list of participating artists reads like a “Who’s Who” of the art scene at the time. Members of the Secession and the Hagenbund, such as Josef ­Dobrowsky, Anton Faistauer, Oskar Laske, Carry Hauser, Franz von Zülow, Ludwig Heinrich Jungnickl, Albert Paris Güthersloh and Alfred Gerstenbrand, created designs as did artists of the ­Wiener Werkstätte and the Werkbund, including Gabi Lagus Möschl, Mathilde Flögl, Maria Strauss-Likarz and Oswald Haerdtl. It was not only the design of the packets but also the introduction of new brands that was to signal an opening towards Modernism. The brand Jam as well as another brand named after a contemporary jazz opera by Ernst Krenek are a testament to the enthusiasm for all things American at the time. The Asta variety was the first cigarette with a red silk tip designed especially for sophisticated ladies. The results of this competition to estheticize an everyday product not only reflect that era’s zeitgeist but also enter into an exciting dialogue with art of the interwar period from the collection of the Leopold Museum.Back Book tickets