The Summer of Love Photography and Graphic Design

(Thursday) (Sunday)

In celebration of the Summer of Love’s 50th anniversary, this exhibition explodes with a profusion of more than 120 posters, album covers and photographs from the transformative years around 1967. That summer, fueled by sensational stories in the national media, San Francisco’s Haight-Ashbury neighborhood became a mecca for thousands seeking an alternative to the constrictions of postwar American society. A new graphic vocabulary emerged in posters commissioned to advertise weekly rock concerts at the Fillmore Auditorium and the Avalon Ballroom, with bands such as Jefferson Airplane, the Grateful Dead, and the Janis Joplin-led Big Brother & The Holding Company. A group of more than 50 concert posters highlights experiments with psychedelic graphic design and meandering typography—often verging on the illegible. These include works by Wes Wilson, who took inspiration from earlier art movements such as the Vienna Secession, and Victor Moscoso, whose studies of color theory with Josef Albers at Yale University translated into striking use of bright, saturated colors in his own designs. A grid of 25 album covers traces the influence of the famously amorphous lettering in the Beatles’ 1965 album Rubber Soul on countless covers and posters from later in the decade. At the heart of the exhibition is a group of 32 photographs by Herb Greene, a pioneering member of the Haight-Ashbury counterculture and now a resident of Massachusetts. Many of his iconic images document the city’s burgeoning music scene, while a selection from a newly published portfolio offers a glimpse at everyday life in the Haight during the fabled summer of 1967.

Museum of Fine Arts, Boston
465 Huntington Avenue
MA 02115 Boston
United states
617-267-9300
http://www.mfa.org/exhibitions/the-summer-of-love

Selection of further exhibitions in: United states

19.08.2017 - 09.10.2017
MoMA - Museum of Modern Art
11 West 53 Street
New York

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16.03.2018 - 05.08.2018
Smithsonian American Art Museum
8th and G Sts NW
Washington

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13.11.2017 - 08.04.2018
MoMA - Museum of Modern Art
11 West 53 Street
New York

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29.06.2017 - 04.09.2017
MoMA - Museum of Modern Art
11 West 53 Street
New York

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21.10.2018 - 17.03.2019
MoMA - Museum of Modern Art
11 West 53 Street
New York

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09.04.2017 - 25.09.2017
MoMA - Museum of Modern Art
11 West 53 Street
New York

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31.10.2017 - 01.04.2018
MoMA - Museum of Modern Art
11 West 53 Street
New York

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15.09.2017 - 04.02.2018
The Jewish Museum
1109 Fifth Avenue at 92nd Street
New York

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03.05.2017 - 17.09.2017
Smithsonian American Art Museum
8th and G Sts NW
Washington

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09.04.2017 - 10.09.2017
MoMA - Museum of Modern Art
11 West 53 Street
New York

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20.10.2017 - 28.01.2018
Smithsonian American Art Museum
8th and G Sts NW
Washington

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12.05.2017 - 06.08.2017
Smithsonian American Art Museum
8th and G Sts NW
Washington

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19.03.2017 - 30.07.2017
MoMA - Museum of Modern Art
11 West 53 Street
New York

Read more >>
05.05.2017 - 22.10.2017
The Jewish Museum
1109 Fifth Avenue at 92nd Street
New York

Read more >>
19.11.2017 - 28.05.2018
MoMA - Museum of Modern Art
11 West 53 Street
New York

Read more >>
05.03.2016 - 04.09.2017
National Gallery of Art
4th and Constitution Avenue NW
Washington DC

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22.10.2017 - 01.02.2018
MoMA - Museum of Modern Art
11 West 53 Street
New York

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03.11.2017 - 18.03.2018










The Summer of Love Photography and Graphic Design Museum of Fine Arts, Boston Main address: Museum of Fine Arts, Boston 465 Huntington Avenue MA 02115 Boston, United states Museum of Fine Arts, Boston 465 Huntington Avenue MA 02115 Boston, United states In celebration of the Summer of Love’s 50th anniversary, this exhibition explodes with a profusion of more than 120 posters, album covers and photographs from the transformative years around 1967. That summer, fueled by sensational stories in the national media, San Francisco’s Haight-Ashbury neighborhood became a mecca for thousands seeking an alternative to the constrictions of postwar American society. A new graphic vocabulary emerged in posters commissioned to advertise weekly rock concerts at the Fillmore Auditorium and the Avalon Ballroom, with bands such as Jefferson Airplane, the Grateful Dead, and the Janis Joplin-led Big Brother & The Holding Company. A group of more than 50 concert posters highlights experiments with psychedelic graphic design and meandering typography—often verging on the illegible. These include works by Wes Wilson, who took inspiration from earlier art movements such as the Vienna Secession, and Victor Moscoso, whose studies of color theory with Josef Albers at Yale University translated into striking use of bright, saturated colors in his own designs. A grid of 25 album covers traces the influence of the famously amorphous lettering in the Beatles’ 1965 album Rubber Soul on countless covers and posters from later in the decade. At the heart of the exhibition is a group of 32 photographs by Herb Greene, a pioneering member of the Haight-Ashbury counterculture and now a resident of Massachusetts. Many of his iconic images document the city’s burgeoning music scene, while a selection from a newly published portfolio offers a glimpse at everyday life in the Haight during the fabled summer of 1967. Book tickets